CELEBRATE NATURAL CURLS
October 31, 2024
Nowadays, 60-70% of the world’s population has TEXTURED HAIR. We define textured hair as all hair types that are not straight, meaning wavy, curly, or kinky.
Consumers with textured hair look for gentler, sulfate-free formulations that care for their specific hair type. Maintaining and styling their hair is a time-consuming routine. Therefore, they look for products that are easy to apply, effective, that infuse moisture into the hair and scalp. Formulators need to take this into account to offer suitable products.
How to offer adapted hair care products for textured hair? How to meet the specific needs of this type of hair?
On the strength of these market insights and its unique ingredients adapted for hair care, Seppic has designed a ROUTINE OF 6 TAILOR-MADE ILLUSTRATION FORMULAS to best meet consumer expectations of efficacy, with an added quest for sensoriality and naturalness.
A WASH DAY ROUTINE: FROM SHAMPOO TO STYLING
Consumers with textured hair typically wash their hair less frequently, averaging once a week, as their hair greases less quickly and requires more time for care. They use moisturizing sulfate-free shampoo regularly and opt for clarifying shampoo monthly to remove buildup and impurities. After cleansing, a nourishing rinse-off mask is applied for 20 to 30 minutes for hydration. To enhance curls, a leave-on cream conditioner is used, followed by foam or jelly, with scrunching to define curls. After drying, some apply serum or oil for shine and frizz control.
In this context, Seppic offers a gentle sulfate-free shampoo (EU07810) (opens new window) as the first step in this routine followed by a moisturizing and nourishing mask (EU07811) (opens new window). A leave-on cream (EU07812) (opens new window) will redefine the curls that will be sheathed by a jelly (EU07809) (opens new window).
A REFRESH ROUTINE: MOISTURIZING AND STYLING PRODUCTS
In between washing, curls can sag and tangle. Daily wetting may over-dry hair follicles, risking breakage. Instead, it is better to use a spray bottle or curl refresher to enhance curls. Products like curl reactivating sprays, anti-frizz oils, dry shampoos, curl creams, and jellies help maintain beautiful curls.
To maintain beautiful curls between shampoos, Seppic offers to use a curl-reviver spray (EU07808) (opens new window) to redefine them, followed by a curl-sheathing jelly (EU07809) (opens new window). To prepare the hair for protective night styling and repair it overnight for easy-to-style hair when you wake up, a light leave-in cream gel (EU07807) (opens new window) is suggested.
LABORATORY TESTS FOR A PROVEN EFFICACY
The effectiveness of textured hair care products is rooted in their ability to moisturize the scalp and strands, repair cuticles, detangle hair, combat frizz, and define curls.
Seppic has objectified each of the illustrative formulas in the "Celebrate natural curls" collection with laboratory tests specific to the claims expected of each product.
We carried out different tests, including visual observation of curl retention and frizz control on a strand of type 3 curly hair treated with our products.
For example, the photo below shows that our Curls refreshing milky spray (EU07808) (opens new window), thanks to Emogreen™ HP 40 (opens new window), a plant-based texturized emollient, and Xylishine™ C (opens new window), a hair fiber restorer, instantly improves curl definition, even after daily mechanical stress (combing) vs. placebo.
MULTI-TEXTURE HAIRDRESSER SPECIALIST VALIDATION
After carrying out a hair diagnosis on volunteer models of different hair types, hairdressers with expertise in textured hair used our routine in place of the usual products used in their salons. The Seppic routine was validated on hair types 2c to 4a and volunteers shared their positive feedback.
