What's in a mask? A skincare product by any other name would be just as INDULGENT! In just a few short years, the mask category has evolved from an infrequent indulgence to being a weekly staple in millenials' self-care regimen. Pioneered by K-beauty, masks are broadening to include all different types of forms and to target all different types of skin problems. The US market currently represents 3.5% of the global beauty mask market and is expected to grow exponentially through 2021¹.

Formulating with SIMULGEL™ I-NS 100 allows for versatility (fluid to buttery products).

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