Welcome to the Masquerade! [MASKS]
March 30, 2018
What's in a mask? A skincare product by any other name would be just as INDULGENT! In just a few short years, the mask category has evolved from an infrequent indulgence to being a weekly staple in millenials' self-care regimen. Pioneered by K-beauty, masks are broadening to include all different types of forms and to target all different types of skin problems. The US market currently represents 3.5% of the global beauty mask market and is expected to grow exponentially through 2021¹.
Formulating with SIMULGEL™ I-NS 100 allows for versatility (fluid to buttery products).
All About Textures