The sun is still shining on the US sun care market, valued at $1.3bn (Source: Mintel). According to current trends, it's private label and indie brands that will keep this category out of the shade. The consumer expects a luxury skin care experience, with the efficacy of a classical sun care product. What beauty market trends can we look at to continue to innovate in this market?

Trending towards natural

The MONTANOV™ range of Ecocert alkylpolyglucoside emulsifiers allows for perfect compatibility with suncare formulations.

This all-natural range of emulsifiers creates liquid crystals to promote skin moisturization and formula stability.

MONTANOV™ 82 improves mineral sunscreens dispersion and stability of formulation with more than 5% of TiO2. MONTANOV™ 202 provides a light skin feel even for a compact emulsion, with a matte effect on the skin.

Weightless Formulations

In the U.S., more than one-third of sunscreen launches have claims related to their formulation being "weightless" (Source: Mintel).

To create weightless formulations, try a quick-break, sprayable polymer like SIMULGEL™ I-NS 100, or a light emollient with immediate matte effect, such as EMOSMART™ L19.

Formulation Inspiration: Sun Oil

EMOGREEN™ L 15 provides the formulation with a smooth and non-tacky spreadability, even formulations rich in organic sunscreens. Your skin will be left feeling matte and fresh.

Stearinerie Dubois' DUB HELIOPTIMA optimizes organic sunscreen solubilization and boosts the SPF.

For a sleek formulation that also protects, test out US20076A SPF 30 Sun Oil (head over to our formulation page to see how to make it!). Bring to your skin a healthy glow with crystal clear SPF.

Request the prototype or the ingredient samples!

*Stearinerie Dubois products are distributed in the USA by Seppic.

For other locations, contact Stearinerie Dubois: https://www.stearinerie-dubois.com/en/contact/