Beauty Trilogy: Beauty products for new consumer concerns!
August 21, 2020
Some consumers choose their beauty products for their efficiency and their innovative character. Others give more credit to the well-being and health benefits they provide, while some pay close attention to their environmental impact and look for eco-designed products.
No matter what type of consumer you are (or you’re targeting!) we have a formula for you!
Seppic has identified 3 main beauty trends and developed 6 new prototypes specifically answering each of these new consumer concerns.
Consumers are increasingly health conscious, and take a more holistic approach to their own wellbeing: spending time with friends, family, respecting work-life balance, exercising, having a healthy diet,... [Mintel]
In beauty care, these health conscious consumers will look for safe and authentic products, and will take care of their body (including their microbiome!) and spirit as a whole.
Happy Skin is a new well-aging experience addressing skin & mind through emotion, by activating the 5 senses:
Formulated without silicones nor unwanted ingredients, minimalist and green (NOC: 97.6%), Clean for All uses all the Clean Cosmetic codes to meet aware consumers expectations.
People are more and more aware of their impact on the planet and the living things, consuming less (or better!), recycling more,...
When it comes to beauty care, consumers want eco-designed products, made by companies committed to the environment with social added values.
Sustainable beauty starts with the downstream supply chain (raw material sourcing, manufacturing,...) to the downstream consumer behaviour (product use, product end of life,..).
Did you know that the ingredients you pick can actually make a difference at each step of the product life cycle? Here are some ideas!
The ingredients of this Waste Less Lotion were consciously picked and manufactured: Cosmos approved, mass-balanced, by-products of the industry to limit waste like with SEPIFINE™ BB babassu nut powder. Valorization of their own by-products like the sludges of MONTANOV™ 202 that are used to produce energy through methanation.
The formula is obtained by energy efficient processes to reduce the carbon footprint.
Finally, this moisturizing lotion is multi-purposes: you can use it for face and body, and have only one big product instead of multiple ones, for less packaging and less waste. YONO! (You Only Need One!)
Water availability is a main environmental issue.
Eco-Low Shampoo is a nourishing cleanser for dry hair with a superior rinsability, for less water consumption in the shower!
This Shampoo is formulated with less surfactants active matter content (8.5%), without silicones and is biodegradable at 99.7%. Leaving a small footprint on the planet!
In a world full of innovations in science and technology, consumers are also looking for innovative beauty products with high efficacy and visible results, helping them in their modern lifestyles (digital life, modern stresses), and providing a new experience and beauty routine.
This lightweight O/W foundation with hydrophilic pigments provides a natural coverage, and a mattifying effect, for an Insta-Ready complexion!
FLUIDIFEEL™ EASY forms a fluid emulsion while SOLAGUM™ AX & SEPIMAX ZEN™ stabilize this very low viscosity foundation with a high content of natural origin ingredients.
The skin is protected against modern stresses such as UV, IR, blue light and pollution with SAKADIKIUM™ butterfly ginger root extract, which also enhances the skin luminosity.
Circadian rhythm, woman cycles, seasons… These natural cycles influence skin renewal mechanisms and skin condition. They can be taken into consideration to enhance beauty products efficacy, when applied at the right time.
Chronobio’ Sleeping Mask is a fluid emulsion meant to be massaged on the face at night to increase blood flow, boosting the formula's efficacy in a new bedtime ritual.
Its 3 active ingredients provide well-aging (ASPAR’AGE™), skin radiance (TALADVANCE™), and cutaneous oxygenation (SEPITONIC™ M3.0).