Fluid Formulations Are Here to Stay

May 6, 2021

Over the years, fluid formulations have taken grasp on the skincare market, and now more than ever it continues to flourish! From setting sprays to body mists to sheet masks, serums, and face oils, it’s hard to imagine these liquid formulas are going away anytime soon (and we wouldn’t want them to)!

Serum Bottle

Although they seem simple, they are not easy to formulate. While water based serums' main issue is to get a nice non-tacky skin feel (which our polymers can help with!!), richer moisturizing serums with high quantity of oil are hard to stabilize. Most of the time they require the use of an emulsifier that will create a fluid emulsion, but also stabilize the oil droplets even in a low viscosity product (in creams, the viscosity helps to reduce the coalescence and creaming instabilities for instance). Without the need to heat, because there are usually no butters in fluid emulsions, it would be a waste of energy and time to have to heat just to formulate with the emulsifier. That’s where FLUIDIFEEL™ EASY steps in!


FLUIDIFEEL™ EASY is an all natural combination of plant derivatives from palm oil, coconut oil, wheat, and rapeseed oil, sunflower oil, or castor oil. The name says it all:

It is a natural and sustainable oil-in-water emulsifier dedicated to sprayable, FLUID and ultra fluid formulations. It creates glossy and comfortable formulations with a very light and soft skin FEEL. FLUIDIFEEL™ EASY is cold processable and tolerant to electrolytes, the best and EASY way to formulate!

Perfect for a variety of applications:

  • Sprays
  • Mists
  • Serums
  • Essence
  • Sheet masks
  • Suncare
  • Liquid foundations
  • Wipes

Here are just a few examples of the capabilities of FLUIDIFEEL™ EASY

US20128 US20128 (opens new window) A daily mist to protect the skin from daily stresses and surprise you with its liquid and fresh texture!

AS40142 AS40142 (opens new window) A fluid, gliding light texture, perfect for roll-on tube packaging, that’s ideal for a bedtime daily routine!

EU07610 EU07610 (opens new window) A multi protection foundation that prevents exposome effects and settles like a second skin with a light texture for a natural, digital look!

Want to test FLUIDIFEEL™ EASY in your next formulation? Request a sample in the chat!